CONTENT MANAGEMENT
WHEN IT managers think of content management, they tend to think of documents, websites, intranets and SharePoint. But now — thanks to the
popularity of You Tube — video is emerging as yet
another form of enterprise content to be managed.
YouTube
FOR THE ENTERPRISE
IT departments
have a new role: video
content manager.
BY STACY COLLETT
The National Naval Medical Center in Bethesda,
Md., is fully aligned with the You Tube generation. Its
young military patients can access videos and hospital information on demand from 1,400 TV screens
in hospital rooms and across the campus. Doctors
and nurses can watch department-produced training
videos during the midnight shift on any of 8,000
desktops in its many buildings.
Members of the 120-person IT staff (average
age: 31) even post videos of department birthday
parties and practical jokes to the organization’s intra-net — accessible only by IT employees.
CIO Tony Thornton says he’s just keeping up with
the times. “Similar to the way video is used in other
social media, video is being used in the same way
