Most boats are moved by propellers.
This one was moved by intelligence.
There are thousands of different types of boats, but to a boat dealer, there are really just two: boats that have been
sold and boats that haven’t. MarineMax, ® the world’s largest boat retailer, is using Cognos® business analytics software
to make sure its boats aren’t languishing in showrooms, hurting its bottom line. By better aligning inventory decisions
with customer demand, MarineMax reduced its planning cycle from 3 months to 3 weeks, cut costs by 48% and
ultimately moved more boats. A smarter planet is built on smarter software, systems and services.
Let’s build a smarter planet. ibm.com/insights
Data visualization of revenue
projections for monthly boat sales.
IBM, the IBM logo, ibm.com, Cognos, Let’s Build a Smarter Planet, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions world wide. Marine Max and the Marine Max
logo are registered trademarks of MarineMax Inc. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml.
© International Business Machines Corporation 2011.
