THE NEW RULES FOR ENTERPRISE APPS
To be successful
today, enterprise
software must
be more user-friendly, get
updated more
often, and offer
users outside your
company more
transparency than
ever before.
BY MINDA ZETLIN
AN INSURANCE COMPANY decided to roll out an application for its sales reps. The new app would give them a wider selection of products to offer customers when out in the field. Information on those products was tored in a legacy mainframe system, so the company created a Web inter- face that let reps query the database to get details on offerings. The new interface did give access
to product information, but it was neither intuitive nor
easy to use. “There were long drop-down lists, and it
was very form-oriented,” says Alex Adamopoulos, CEO
of Emergn, a consulting firm that worked with the
