Smarter technology for a Smarter Planet:
How 3. 8 million tailored messages
made sales numbers look fantastic, too.
Japanese fashion retailer Start Today took an IBM smarter commerce approach to their business, helping increase
annual sales on their Zozotown Web site by 54.2%. Their customer-centric focus uses Netezza® and Unica® to rapidly
analyze massive amounts of data, letting them create personalized messages for each of their 3. 8 million customers.
Results? The solution helped increase the e-mail open rate by five times and the conversion rate by nearly 1,000%.
Smarter commerce is built on smarter software, systems and services.
Let’s build a smarter planet. ibm.com/personalize
IBM, the IBM logo, ibm.com, Netezza, Unica, Let’s Build A Smarter Planet, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product
and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2011.