Forward-thinking companies are taking a
mobile-first approach to app development,
and they’re getting strategic about social media.
were in use worldwide in 2010, and that
number is projected to exceed 6. 7 billion
by 2015, according to data Gartner pub-
lished in June as part of its report “Magic
Quadrant for Mobile Consumer Application Plat-
forms.” At the same time, companies are increas-
ingly using social networking to connect with cus-
tomers — Facebook says brands on its site get 100
million “likes” per day.